Adam Newman is Co-Founder of Root & Branch, a developer platform focused on building and hosting websites and cloud applications with energy and carbon emissions measured end to end. His work sits at the intersection of green software, web sustainability and practical emissions reduction. Adam also co-runs Green Software Brighton, co-chairs the Green Software Foundation’s SCI for Web working group, contributes to the Web Sustainability Guidelines as a W3C Invited Expert, and brings a practical perspective on how software can be built with a lower environmental impact.