Alice Dewar-Mills is Founder of Looking Glass Solutions, where she works as a fractional commercial director helping SMEs make clearer, calmer commercial decisions. She supports founders and leadership teams with commercial strategy, contractual risk, margin, negotiation and the foundations needed to grow with more confidence. Alice has over 20 years’ experience in commercial management and strategic operations across global technology and complex contract environments. She is also Co-Founder of Fractional on Demand, a community supporting fractional directors and championing senior part-time expertise as a practical route for SMEs that need experienced leadership without committing to a full-time role.