Everyone has ideas. Far fewer turn them into real companies. In this keynote, entrepreneur and SeedLegals founder Anthony Rose walks through the journey from first idea to a funded startup that customers genuinely want. Drawing on thousands of startup journeys, he explores the key decisions founders face early on: when to commit full time, whether you need a co-founder, how to validate your product, and the different ways to fund a new venture. This session is designed for early-stage founders, builders and would-be entrepreneurs who want a practical, honest view of what it actually takes to move from concept to company. Expect real insights, hard-won lessons, and a clearer roadmap for turning an idea into something that scales.