The modern sales rep is drowning. Prospecting, admin, follow-up, reporting and internal updates have quietly expanded the role into something no one can do well. AI and agents promise relief, but most teams are bolting new tools onto broken processes and calling it transformation. In this session, Sean Evers, VP Sales at Pipedrive, takes a practical look at what is actually changing in sales. He unpacks how the role is being unbundled, which tasks agents are genuinely ready to take on in 2026, and where human judgement, relationships and creativity become more valuable, not less. You will leave with a clearer view of what AI can realistically absorb today, a simple framework for deciding what to automate, augment or leave alone, and a grounded view on how to run a sales team that actually works in the age of AI.