Dave Colgate is Head of Organic Media at Bamboo Nine, where he leads SEO, content, organic social and digital PR. With nearly two decades of experience in search, he helps brands navigate an increasingly complex organic landscape with a focus on sustainable growth rather than short-term visibility. His background spans SEO strategy, campaign delivery, team leadership and integrated search, including senior roles at Vertical Leap and GAIN. Dave brings a grounded view on how search, content and digital presence are changing as brands adapt to new platforms, shifting user behaviour and AI-led discovery.