AI is no longer a side experiment. It is reshaping how companies grow, compete, and make decisions. Yet many organisations are stuck in pilot mode. Tools are being tested, teams are experimenting, but leadership has not fully reoriented around what an AI-first operating model actually means. In this session, Jolanta explores what it really takes to win in the AI economy. Drawing on her work with founders, CROs and growth leaders, she will break down: • Why legacy systems and legacy thinking are holding businesses back • What AI-first growth actually looks like in practice • How leadership teams must rethink revenue, workflows and competitive positioning • The difference between incremental efficiency and structural advantage • Practical examples of AI-enabled and agentic workflows that are already driving results This is not a technical deep dive. It is a strategic session for decision-makers who want clarity on what to prioritise, what to ignore, and how to move from experimentation to execution. If you are responsible for growth, revenue, or long-term positioning, this session will challenge how you think about the next 12–24 months.