Josep M Felip is the founder of Amplfyr, a content visibility engine built for the era of AI-driven discovery. With more than 15 years’ experience in SEO and digital visibility, his work explores how search is shifting from traditional rankings to recommendations inside AI systems. Josep focuses on how AI platforms interpret entities, authority, information gain and synthesis-ready content. His research and frameworks help businesses understand what visibility means when discovery increasingly happens through tools such as ChatGPT, Claude and Gemini rather than search engines alone.