Kat Mitchell is the co-founder and Chief Revenue Officer at MPB, and a member of the MPB Board. MPB’s circular business model extends the life and creative potential of used photo and video equipment, making kit more accessible, affordable, and sustainable for creators around the world. Combining strategic expertise with a passion for technology and data, Kat helps MPB stay ahead of market trends while keeping accessibility and inclusion at the heart of its model. With a strong background in finance, operations, and strategy, Kat has been a driving force in MPB’s international growth - launching platforms in the UK, US, and across the EU - and contributing to the company’s recognition on the FT1000: Europe’s Fastest Growing Companies list for five consecutive years. As Chief Revenue Officer, Kat leads MPB’s global Revenue, Pricing, and Data teams, shaping how insight, technology, and pricing come together to support MPB’s commercial strategy. She has played a central role in developing MPB’s data culture and advancing its use of emerging technologies - including AI and dynamic pricing capabilities - to support scalability, strengthen decision-making, and power the company’s global growth ambitions.