Oana May is a product strategist, founder and former Meta product specialist helping software developers build stronger product judgement. Her work focuses on helping engineers move beyond feature execution and think more strategically about which problems are worth solving, how engineering choices connect to user value, and how product decisions support business outcomes. She is the creator of the CRAFT product ideation system and founder of MOATCRAFT™, a training playground for developers to practise product thinking. Her experience spans Meta, global e-commerce at Avon, startup leadership, product coaching and zero-to-one product development across AI-adjacent systems, identity infrastructure, growth and digital products.