Becci Edmondson is the Chief Product Officer at MPB, leading the Product & Customer function to create intuitive, human-centred experiences that empower customers and drive growth. Her team shapes MPB’s platform from discovery through to post-sale, combining research, design, and data to enhance the customer journey at every stage. In 2024, Becci’s remit expanded to include leadership of the Customer Experience and Seller Experience teams - a strategic move aligning MPB’s product and customer focus. By uniting these functions, Becci is championing the delivery of excellence at scale, ensuring a first-class, 24/7 self-serve experience that meets the needs of creators around the world while maintaining MPB’s high standards of customer satisfaction and trust. Becci is also leveraging new technologies, including AI, to enhance customer experiences and enable smarter ways of working across MPB. Her focus is on using technology thoughtfully to improve accessibility, and support the company’s mission to make buying, selling and trading photo and video gear seamless for everyone. Before joining the executive team in 2022, Becci was MPB’s Head of Product, where she led the successful launch of MPB’s upgraded platform. Her hands-on leadership and deep understanding of both business and customer needs continue to strengthen MPB’s position as the trusted global platform for used kit.