Innovation is often judged by visibility, speed and scale. New launches. Big claims. Bold narratives. Impressive momentum. But those measures only tell part of the story. The real test is whether innovation creates meaningful outcomes for the people, customers, teams and organisations it is meant to serve. This panel explores what it means to prioritise impact over optics. How do organisations define success beyond activity, attention or surface-level metrics? What trade-offs are made when growth, speed, risk and long-term value do not neatly align? And how do teams decide what is worth building when the pressure to move quickly is high? The discussion will look at innovation across different contexts, from product-led businesses and customer platforms to sectors where accountability, regulation or real-world consequences raise the stakes even further. It will explore how leaders balance ambition with responsibility, how teams avoid innovation theatre, and how ideas move from promising concepts to useful, scalable and measurable outcomes. Because when outcomes actually matter, the way we build, measure and talk about innovation has to change.