AI ethics is widely discussed, but far less understood when it comes to actually implementing it inside organisations. This session moves beyond principles and into practice. As AI becomes embedded in decision-making, operations and customer experience, questions around accountability, governance and control are becoming harder to answer. Where does responsibility sit when systems influence outcomes? How do organisations move from high-level frameworks to something enforceable? And what does “responsible AI” actually look like when teams are under pressure to move quickly? Drawing on real-world experience inside a global organisation, this session explores how governance is being approached in practice, where it is falling short, and what leaders need to be thinking about now. It also opens up the broader question. As AI becomes part of how organisations operate, are we building systems we can genuinely stand behind?