James Armstrong is Co-founder and Creative Director of Social Firefly, a specialist social media agency based in Brighton. With more than 15 years’ experience in digital marketing, he helps organisations get better results from social media through strategy, content, paid campaigns, training and consultancy. James works with charities, membership bodies, businesses and public sector organisations, with a focus on clear, practical advice and content that connects with real audiences. Before launching Social Firefly, he led digital communications at Sussex Police, where he transformed social media activity and supported major incident communications, including award-winning crisis communications work.