Dominic Champion is Sales Director at SystemActive, where he helps organisations explore and adopt next-generation IT, XR and AI solutions. His work spans immersive technology, hardware, software and value-added IT services, with a focus on helping customers understand where emerging technologies can create practical value. Dominic has spent more than seven years working in XR and immersive technology, alongside wider experience in sales leadership, vendor relationships, customer partnerships and team development. He brings a practical perspective on how emerging technologies move from demonstration and experimentation into real organisational adoption.