Sam Jeremiah is Founder of FernAI, an AI strategy and ROI consultancy focused on helping organisations make sense of the commercial value behind AI adoption. His work focuses on helping businesses move from AI ambition to measurable outcomes. Sam has a strong background in sales leadership across data, AI, cloud and consulting, most recently as Head of Sales for UK&I at Datatonic. Earlier in his career, he held senior commercial and resource management roles across Rittman Mead, Sopra Group, Business & Decision and DGH Recruitment.