Cloud has moved on. What was once an engineering decision is now a business, risk and AI decision, shaping how organisations operate, scale and compete. This session looks at what is actually happening on the ground. Many companies are starting to question whether they still have control of their architecture and spend, as complexity grows and costs become harder to predict. At the same time, decisions around multi-cloud, consolidation and platform strategy are no longer theoretical, they are being tested in real environments, often with mixed results. As AI becomes a core part of the stack, the role of cloud becomes even more critical. When the foundations are not right, things break, whether that is performance, cost efficiency or the ability to move quickly. Alongside this, questions around sovereignty, security and where data actually lives are becoming harder to ignore, particularly for organisations operating across regions. The conversation is also shifting. It is no longer just about build versus buy, but how teams compose and orchestrate systems across an increasingly fragmented landscape. Led by Karl from Logicata, this panel brings together perspectives from enterprise, scale-up and platform leadership to explore the trade-offs being made in real time, where control is being lost or regained, and what good actually looks like now. If you were starting again today, would you build the same cloud stack?