Simon Pringle is CEO of Red River Software, where he helps businesses transform through smart, practical software and technology-led problem solving. His background spans software, engineering, education and science, including an early career designing scientific instruments before moving into software and complex automation. At Red River, Simon works across business strategy, product design, project leadership, partnerships and team development, with a focus on making technology easier to change, implement and use well. He is also active in regional business and innovation, including his role on the Board of Directors for the Gatwick Diamond Initiative.