Soraya Shaw

(she/her)

Soraya Shaw

BrainShaw®

Applied Organisational Neuroscientist

ABOUT THE SPEAKER

Soraya Shaw is an applied organisational neuroscientist and executive advisor, helping leaders and organisations navigate complexity through a deeper understanding of how people think, behave and perform. Through BrainShaw®, she works with C-suite leaders to integrate brain science into strategy, culture and decision-making. With over 20 years’ experience in leadership consultancy and a background working with global brands, Soraya combines commercial insight with neuroscience to unlock performance, resilience and innovation. Her work focuses on building psychologically safe, high-performing cultures that enable individuals and teams to thrive in an increasingly complex world.

Sessions

Soraya Shaw

Ally Jones

David Kavanagh

Sophie Davies-Patrick

Simon Pringle

The Human Edge: Leadership and Performance in an AI-Driven World

As AI accelerates the pace of innovation and Industry 5.0 reshapes how organisations operate, leaders face a new challenge. Technology is evolving rapidly, but the human brain has not. People still seek autonomy. They still want to grow. And they still want to feel that what they do matters. This panel explores the conditions leaders need to create for high performance in an AI-driven environment. Drawing on neuroscience, leadership practice and real experience working with technical teams, the discussion will look at how understanding the brain can unlock creativity, motivation and performance. In a world increasingly defined by intelligent machines, the organisations that thrive may be the ones that better understand the humans inside them.

Soraya Shaw

Ally Jones

David Kavanagh

Sophie Davies-Patrick

Simon Pringle

The Human Edge: Leadership and Performance in an AI-Driven World

As AI accelerates the pace of innovation and Industry 5.0 reshapes how organisations operate, leaders face a new challenge. Technology is evolving rapidly, but the human brain has not. People still seek autonomy. They still want to grow. And they still want to feel that what they do matters. This panel explores the conditions leaders need to create for high performance in an AI-driven environment. Drawing on neuroscience, leadership practice and real experience working with technical teams, the discussion will look at how understanding the brain can unlock creativity, motivation and performance. In a world increasingly defined by intelligent machines, the organisations that thrive may be the ones that better understand the humans inside them.